For several years now, some singing stars have relived the time of a song or a show, in the form of a hologram. This technology makes it possible to project a virtual image directly on stage. A good way for the most nostalgic to see their lost idols again, or for the youngest to discover some stage beasts that they would never have been able to see otherwise.
Article summary
The first holograms in the United States
Holograms arrive in France
And what about the law and ethics?
The first holograms in the United States
As is often the case with new technologies, it is our American cousins who have decided to revive a few stars . So in 2009, Celine Dion offered herself an improbable but inevitably incredible duet with Elvis Presley. The Canadian singer therefore brought the king back to life during the American Idol show. A great promo for the show, and for the holograms which were only in their infancy at the time.
Three years later in 2012, during the Coachella festival, Tupac Shakur made his comeback, just 16 years after his death. The American hip-hop super star came back to life on a stage he had already graced during his lifetime, leaving an audience first surprised, then finally delighted to see again the man who is still considered one of the best rappers of all the temperature.
In 2014, it was Michael Jackson’s turn to make a rather moving appearance during the Billboard Music Awards ceremony. Here again, if some fans were disturbed, or did not appreciate that the image of the prince of pop was used, others were on the contrary delighted to see the one who still made them dream less than 5 years ago.
Holograms arrive in France
Since 2016, holograms have also been present on stages in France, and the stars of the 60s and 70s are once again waddling on stage as if time no longer existed. The “Hit Parade” show has indeed had some success, bringing Claude François, Dalida, Sacha Distel and Mike Brant back to life.
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The stars are surrounded on stage by dancers, who are very real, and who then give more depth to the show. Musicians were also present to add to the disturbance.
We must admit that if at first we look for the hologram and play a little game of seven mistakes, we very quickly get carried away by the magic and we want to believe that the stars are really on stage. However, it is best not to have too perfect an expectation of what the holograms could be, as many viewers are ultimately disappointed by the results. Others, on the contrary, find the technical prowess astonishing.
And what about the law and ethics?
Many people ask this type of question. By what right can we use the image of a dead artist? For the moment, the law is relatively vague on this subject, but the image in the form of a hologram would ultimately be managed in the same way as a TV image. Some artists have, however, taken the lead, such as Robin Williams who made it clear in his will that he refused to have his image reproduced in the form of a hologram or a computer-generated image, for any commercial purposes.
If the legal questions will inevitably find answers, the question of ethics and morality should on the other hand be talked about for a very long time. For example, we can wonder what effect families might feel if they see a deceased loved one reappear in the form of a hologram.
We can also imagine a misuse of the artist and his works in a way that would perhaps have displeased the singer, but especially his fans. Would a Bob Marley, a Kurt Cobain, or even a Jim Morrison or Gainsbourg have appreciated being exploited in this way?
Anyway, as always, some people love it and others find it deplorable. It is still possible that this technology will eventually become commonplace and that the hologram will ultimately simply become a communication accessory, exactly like a cinema screen or like our good old television.
